Getting in front of the right audience by targeting display ads is vital for crypto projects. Doing this will boost your website traffic and score more leads, which is every marketer’s dream. So, today we will give you the secret sauce allowing your crypto project to use display advertising to take your results to the next level!
We’re going to start off with a little word of caution here. If you go too deep into creating buyer personas and refine your audience at a granular level right off the bat, then you’ll miss out on incredibly valuable data. You could be removing a whole group of potential customers from your targeting.
So, don’t be afraid to open it up during your first run and include a few more types of potential buyers or leads. We don’t mean to apply any targeting at all, but we should be a little less liberal with the options for the first pass. This will give you lots of juicy data that you can then use to refine and home in for your second pass!
You want to put your designers to work building a masterpiece of a display advertising campaign. Combine elements and styles that stand out from the crowd, rather than blending in. Examine the competition and see what they’re up to.
First impressions are critical, so ensure your designs are on point and friendly and make the viewer want to click through. Don’t risk running into ad fatigue from your competitors, so make sure your ads are different and stand out just enough!
More than half of all web traffic comes from mobile devices, and with smartphones becoming increasingly more commonplace, we will only see this number rise. So, make the wise choice and build your display banner ads for mobile first. You can then add to these to make them desktop-friendly. Remember, it’s always easier to add more than it is to remove!
You can have the best design in the world and the most perfect targeting setup, but if your CTAs are off, then your campaign won’t work. You should make sure that the message and action that users need to take is obvious, clear, and commanding. Make your CTAs stand out and stand proud. Otherwise, your potential users won’t know what to do and you’ll lose a potential lead!
People have less and less time, so don’t make them spend time figuring out what you’re trying to say. Keep your advertisement banner simple and easy to understand. Get straight to the point and give the viewer everything they need to know shortly and succinctly.
If you’ve got lots going in on your advertising banners, then you won’t have much room for text. If you must include a text element in your banner ads, ensure the text is clear and readable. Consider using a plain box around the content and keep it still, if you’re using an animated advertisement banner. If users can’t read your message, then you may as well not have the message there.
Returning to the keep it simple tip, you should focus on a single offer or product. This helps to keep the viewer focused and engaged with the message you’re telling. If you’re jumping between 6 different offers or products, you’ll lose them. Consider making separate advertising banners for each offer!
Humans don’t like too much information in one go. Present someone with a wall of text or a full plate of food, and they’ll instantly get put off. The same goes for your digital display advertising campaigns. If you stuff too much information into your display ads, then your customers will freak out and ignore the message. Keep information light and give them the rest of the information on your landing page!
Since the display ad world took off, interactivity has been a part of adverts. So, ensure you’re using interactivity or rich media in your display campaigns. It will grab viewers’ attention and make them more likely to take action. If you do it just right, you can also go viral!
Finally, you’ll want to run some tests with your banners. They may not work on certain devices or browsers, so spend some time testing them across various devices. This gives you a chance to fix any bugs or color issues before you push your banner ads live so that you can capitalize on every single drop of traffic!
If you can fine-tune your website advertisement banner ads using these points, then you’ll smash your campaign goals. Whether you want to get more sales, more signups, or more leads, these tips will give you the edge that you need to be successful!
